The definition of Digital Marketing is " the set of marketing activities that use web channels to develop their commercial network, analyze market trends, predict trends and create offers on the target customer profile ".
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The activity of the Digital Marketer includes all the activities of SEO and SEM (Search Engine Optimization and Search Engine Marketing) but also includes specific skills and experiences related to tools such as Google AdWords, email marketing, lead generation and affiliate.
The Digital Marketing is important because this activity sits alongside the traditional sales strategies, and sometimes it is also the only one . If we think about eCommerce that do not have a physical store, then we understand that the importance of a figure that can attract online customers in the best way is the lifeblood for business profit.
The new Digital Marketing trends in 2016
In the world of Digital Marketing, which is growing at increasing rates , it is always difficult to define what will happen tomorrow but we can try to observe the present and define the digital trends:
BIG DATA: Nowadays they are a gold mine for marketing. Until recently, many web marketers have avoided big data because they did not have the skills or big budget to use. Now, data mining tools are always easier to use and the management of this data is increasingly usable.
ONLINE-LINE CRISIS ADV: Consumers are tired of invasive marketing, so Ad Blockers were born. So the theme will be: how can a good brand get noticed? C ontinue to create advertisements that blend perfectly with the site rather than interrupting the browsing experience is a first idea, but we must season every web marketing solution with a consumer-centric approach.
SOCIAL MEDIA: Marketers – finally – are recognizing social media as a channel, not as a strategy. It is understood that social media is not just communication, and does not work as a "strategy" per se.
3D REALITY: Customer experience is always the number one priority and, even if it is still evolving, 3D technology is ready to be a necessity to be integrated. It began mainly in the gaming industry, but is slowly becoming more accessible and usable in all things, just think of the hotels that offer a 3D online tour of their rooms or the new 3D videos implemented by Facebook.
OMNICHANNEL: From multi-channel marketing to "omnichannel" marketing, which takes into consideration the use of all available channels. Example: "Tweet for Pizza!" Domino's Pizza has created one of the most effective omnichannel web marketing campaigns. But soon everyone will understand that the trend of this moment is the integration between online and offline experience. And it applies to both retailers and B2B.
Is it easy to find work in Digital Marketing?
That of Digital Marketing is a very active area in recent years, especially for the interest of the companies for the Internet as a way to reach their customers. For those who want to find work in web marketing opportunities are not lacking, especially in large cities, and the professional figures sought in this area are different . But what do you need to do to be a perfect web marketing manager?
In the sector there are professionals with a wide variety of backgrounds: those coming from information technology, some from marketing, some from humanistic studies or more frequently communication. So, whether you will work in the company, as a freelancer or in an agency there are things you can do every day to make it easier to find work in this area.
Follow industry blogs , forums and communities and keep up to date with news; keep an eye on the activities of your colleagues and contacts on various social networks, do individual research whenever you find a starting point to learn or something you do not know, put into practice the new knowledge acquired but above all make networks with their colleagues , exchange experiences and share opinions, resources and information.