Our studio is working with IDC's Media Innovation Lab (miLAB)students on the visual aspects of their projects. miLAB is a research, learning, and prototyping space that explores the future of media, technology, and human-computer interaction. We accompany and support the students in their project development process, creating the visual language and the GUI design for each of the projects shown below.



EZBZ measures the load of people in places of entertainment according to location-based information of users in various social networks, and displays real-time capacity meter. Users can know in advance what the state of the load in a given place and request an alert when the load declines or increases by optimizing his preferences. The app also offers similar places or other places nearby. In the future the app will save data and display statistical information of load in a particular place over time, for those who want to plan in advance.


Clue is a simple, quick and enjoyable way to learn new things. The application presents a searched item by a picture and 3 key words. The key words are related to the searched item by association. Once these keywords are shown, the user can ask for an alternative word or for a word definition.
Clue uses Markiv Chain algorithm that summarizes a wikipedia theme into few words. Search results are also compared to Google results to allow relevant and updated associations. In addition, the application saves data to allow better search results in the future.



Ten Siman is a one-on-one social mobile game that enables the user to learn Hebrew Sign Language. Users challenge their Facebook friends to a game. In the game each user is presented with a video clip of signed words. The goal of the game is to choose the correct word out of 4 options in the shortest time. The content of the application was developed with the assistance of the “Shema” organization.


Daylight is a location-based app, aimed at changing the user’s habits and lifestyle by raising awareness. This change is been done by sending the user adjusted notifications utilizing diverse information, for example: friends’ whereabouts, weather updates, health tips and fitness activities. This app encourages the user to get out from his “comfort zone” and “absorb” more “daylight” hours.


Many entertainment venues claim to be accessible but they are not. For example there is a ramp at the entrance but steps leading to the toilet, accessible toilets but there isn’t handicapped parking space nearby. Freeway dismantle the concept of accessibility into 4 categories: parking, entrance, inner space and toilet. Freeway informs you about the accessible entertainment venues around you with a reliable and accurate information.


Sheets is a weekly student task organizer, based on social sharing. With Sheets, you get a clear overview of your week by only a quick glance. Students can efficiently manage their busy schedule, prevent uncertainty and unexpected surprises by collective intelligence and social collaboration.